Since 2018, Wonder® has partnered with the USO to help provide a variety of programs that keep service members and their families connected throughout the military journey. By year-end 2026, Wonder® will have donated $3,350,000 to the USO since 2018.* The annual Deploy the Joy campaign recognizes the service and sacrifices of the military and encourages Americans to join us in expressing our gratitude and support.
*Tastykake brand contributed to the donation between 2019-2024.
USO Coffee Connections
Provides military spouses the opportunity to build friendships, community, and network through in-person and virtual gatherings.
USO Entertainment
Provide world-class entertainment that uplifts service members and military families through live tours, virtual experiences, on-demand content and ticket distribution.
USO Reading Program
Keeps military families connected during time apart through virtual reading experiences.
USO Care Package Program
Provides healthy snack packs and travel-sized hygiene products with toiletry packs to deployed service members.
NO PURCHASE NECESSARY. The Deploy the Joy Sweepstakes is open to residents of the 50 U.S. & D.C., 18+ (or 19+ for residents of AL & NE). Void where prohibited. Starts at 12:00:00 AM CT on 3/29/26 and ends at 11:59:59 PM CT on 9/12/26. For odds, prizes and how to enter, see rules at deploythejoy.com. Sponsor: Flowers Bakeries, LLC. 1919 Flowers Circle, Thomasville, GA 31757.