Every Dream Starts
With a Bit of Wonder

Wonder Bread

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Nothing captures America's imagination like Wonder.

Childhood is a wonderful time—and one that never has to end. Every time you twist open a loaf of Wonder Bread, you're transported back to a time when cardboard boxes were spaceships, the couch was a fort and the sky was just waiting for you to fly up, up and away.


Spot the Wonder

It's a bird. It's a plane. It's...Wonder. This year, we'll be flying the fabled Wonder Bread hot air balloon at festivals, events and, if you're lucky, in your neck of the woods. Look below to find out when we'll be up above. Then, look on shelves near you for a loaf or two of Wonder Bread.

Balloon Tour Dates

Date Event Location
Aug. 8-10 Midwest Balloon Festival Kansas City, KS
Sept. 5-7 Huff n Puff Balloon Rally Topeka, KS
Sept. 19-21 Gatesway International Balloon Festival Claremore, OK
Oct. 3-11 International Balloon Festival Albuquerque, NM

#SpotTheWonder and you could win!

Wonder Bread Hotair Balloon

Our famous Wonder Balloon will be flying high above America over the coming months. Capture it in a picture or video, and you could be the lucky winner of the weekend trip to the International Balloon Festival in Albuquerque, New Mexico on Oct. 10-12 when you post on Twitter or Instagram using #SpotTheWonder.

Check our balloon tour dates above to see if we’re coming to a town near you. And if we’re not, don’t worry—just spot a loaf of Wonder Bread in one of its natural habitats (store shelves, shopping carts or your very own pantry) and post that using #SpotTheWonder instead. Either way, good luck and happy photo hunting!

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