Privacy Policy
Wonder Bread http://www.wonderbread.com is a Web site intended to provide an experience that is safe and secure. We are dedicated to safeguarding personal information we collect online. This Privacy Policy does not apply to information we collect offline. As we continue to offer our visitors new and different types of content and services, we may modify our practices from time to time. However, we will treat any personal information we collect in accordance with the Privacy Policy in effect at the time the information is collected. If there is a material change in our collection, use, or disclosure practices, a new or revised Privacy Policy will be posted on the Web site, and a notice will be sent to you via e-mail if you have provided us with an e-mail address.
I. The Information We Collect
At http://www.wonderbread.com we collect personally identifiable information
but only information that our visitors voluntarily provide to us or that
is obtained through our use of cookies described below.
For some activities, such as subscribing to our promotional sign-up list, we ask visitors to supply us with their First and Last name and E-mail address.
When a visitor uses our Contact Form we do collect their First & Last name, mailing address, e-mail address and telephone number.
When visitors come to our site, we automatically collect some non-personally identifiable information that is used to determine the number of visits to different pages on our site, to improve access to our content based on our visitors' browsers and operating system types. This information is not linked to any personal information submitted online when participating in any activities.
II. How We Use the Information
We do not sell, rent, or otherwise share our visitors' personal information
with third parties except as described in this Privacy Policy. Sometimes,
we use agents or contractors to provide services to our visitors, such
as technical support, to help us conduct sweepstakes and notify winners.
In these cases, we require the agent or contractor to keep the information
confidential and to use it only for the specific services they are performing.
We sometimes use non-personally identifiable information that we collect
to improve the design and content of our site and to improve our visitors'
experience on http://www.wonderbread.com. We also may aggregate this
information to analyze site usage, as well as to offer products, programs,
or services.
We will disclose information we maintain as required by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a specific law enforcement agency's request. In addition, we may transfer our operations or assets. In such transactions, confidential customer or site visitor information generally is one of the transferred assets. In the event of a transaction involving the transfer of some or all of http://www.wonderbread.com operations, including a bankruptcy, customer and site visitor information may be one of the transferred items.
We will not use or transfer personally identifiable information in ways that are materially different from the ones described above without also providing notification of such practices and obtaining consent for any materially different uses.
III. Collection of Information by Third-Party Sites and Sponsors
Our site contains links to other sites whose privacy and information practices
may be different from ours. Sometimes these sites might conduct contests
or sweepstakes that are promoted on or in conjunction with http://www.wonderbread.com.
Visitors should consult these other third party sites' privacy notices
since these sites are not covered by our Privacy Policy and may follow
different procedures.
IV. Cookies
http://www.wonderbread.com does use the software technology called "cookies." Cookies
are small text files that we place in visitors' computer browsers to store
their preferences. Cookies themselves do not contain any personally identifiable
information. Although cookies could enable us to relate a visitor's use
of this Web site to personal information that the visitor has provided,
we do not use cookies for this purpose. We do use cookies to determine
if a visitor has visited the Web site previously.
V. Security
We have put in place certain physical, electronic, and managerial procedures
to safeguard the information we collect online and help prevent unauthorized
access to such information, maintain security of such information, and
correctly use such information. However, because of the global nature
of the Internet, when you give us information, that information may be
sent electronically to servers outside of the country where you originally
entered the information. Unfortunately, no data transmission over the
Internet can be guaranteed to be 100% secure. This site does not use
security encryption measures. Therefore, information that you disclose
by use of this site (as with any site that allows non-encrypted communications),
by posting a message or using e-mail, potentially could be collected
and used by others. This may result in unsolicited messages from third
parties or use of such information by third parties for their own purposes,
legal or illegal. As a result, while we strive to protect your personal
information, http://www.wonderbread.com cannot ensure or warrant the
security of any information you transmit to us or from our services,
and you do so at your own risk. Once we receive your transmission, we
use commercially reasonable efforts to ensure its security on our systems.
VI. Contact Us
If you have any questions, comments or concerns regarding our privacy policy
and/or practices, please contact us using our Contact
Form or our mailing
address:
Interstate Bakeries Corporation
Consumer Affairs
12 E. Armour Blvd.
Kansas City, MO 64111
1-800-483-7253