A History of Wonder

In 1921, Indianapolis consumers were teased that “Wonder” was coming on May 21st. What arrived on that historic day was Wonder Bread—a product that would stir the nation’s imagination like no other and that, nearly a century later, continues to do so today.

With a name inspired by the “wonder” of the International Balloon Race at the Indianapolis Speedway and iconic balloon-shaped imagery to match, Wonder Bread soon became a common sight in kitchens across America. Then, everyone’s favorite white bread really took off in the 1930s when pre-sliced bread became all the rage.

Today, Wonder Bread is still enjoyed by millions of Americans across the nation, where it’s packed in lunchboxes, served in restaurants and craved by those young and old.


Take a stroll through our past

From the Roaring Twenties right up to today, Wonder Bread has grown right alongside the rest of America. Below you’ll find a collection of our icons and ads throughout the years that’s sure to appeal to lifelong fans and new Wonder Bread lovers alike.